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E23: Kris Van De Velde (Asia Trail Master), Asian Trail Trends, China Spotlight

Kris Van de Velde is the founder of Asia Trail Master, the number one event series of trail running in Asia. Now coming to its 10th edition, Kris and Asia Trail Master have been instrumental in building up the community in Asia. He joins us on the show to share insights of the last 10…

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Kris Van de Velde is the founder of Asia Trail Master, the number one event series of trail running in Asia. Now coming to its 10th edition, Kris and Asia Trail Master have been instrumental in building up the community in Asia. He joins us on the show to share insights of the last 10 years, how runner’s interests and races are changing and which countries are still growing. Also, he is an expert of the Chinese running and cycling community. He provides a great spotlight on the Chinese market, from runners, races to brands. This is a must listen for anyone looking for an overview of the Asian trail running landscape. 

In the news section, we cover the unfortunate fatality in a French race, an update on Spring Energy and how female runners are covered in the news. 

Asia Trail Master: 

Website: https://www.asiatrailmaster.com/

Twitter: https://x.com/AsiaTrailMaster

Facebook: https://www.facebook.com/asiatrailmaster

Instagram: https://www.instagram.com/asiatrailmaster/

Kris’ Profile:

https://www.facebook.com/fankesi

Timestamps:

(00:00) Welcome

(00:30) Kris Intro & Mongolia Races

(06:25) News Section: Fatality During French race

(09:00) Casualties In China

(11:18) Spring Energy Update & Reddit Community

(14:34) Natalie Dau Featured In The BBC

(16:00) Jasmin Paris Awarded MBE 

(17:30) Six Days In The Dome Race

(19:40) The Founding Of Asia Trail Master

(24:00) Changes In Interest In Competing In Races

(26:40) The Business Model Of ATM & Races

(32:00) Trends & Data Of Asian Audiences

(42:09) Impact Of UTMB Coming To Asia

(44:06) Vision For Asia Trail Master (App, Live streaming)

(47:40) Kris’ Insights On China (Numbers, Hubs)

(53:30) Goals Of Chinese Athletes & Brands

(01:01:35) Ned’s Drop

Brought to you by Lecka Nutrition

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Subscribe To Our Newsletter: www.onemorek.com

Reach Out: team.onemorek@gmail.com

Watch On Youtube: https://www.youtube.com/@OneMoreK_

Available on Apple Podcast, Google Podcast and Spotify. 

Hit the review button, subscribe and be part of our community. Thanks, Ned & Markus

Show Notes & Links

https://myspringenergy.com/pages/product-inconsistencies?fbclid=PAZXh0bgNhZW0CMTEAAaZBp3obS0dKPTzgKR0q6IVFQZCAFr9xKpB3sCvGN6GSNHWAb7pvSz3-L7U_aem_ZmFrZWR1bW15MTZieXRlcw

https://www.bbc.com/news/articles/ceqqex325vgo


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Kris Van de Velde is the founder of Asia Trail Master, the number one event series of trail running …

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